Olaf Mooij studied at the Akademie van Beeldende Kunsten Rotterdam (Academy of Arts of the City of Rotterdam) between 1977 and 1983. He has been working as an independent artist since his graduation. Today, his workshop is located in Rotterdam’s harbour where he produces work that focuses on changing existing objects into new dimensions.
In 1999, Mooij transformed a car into an art object for the first time. In the “DJ Mobile”, he magically transformed a Ford Sierra into a mobile station where a DJ can perform his records. This piece was nominated for the Rotterdam Design Prize (the most prestigious design award in the Netherlands). The DJ mobile has also appeared in numerous art festivals in the Netherlands. Expanding from this concept, Mooij has developed “hair-cars” series since 1999.
“Every type of car has it’s own personality, it’s own face, lots of people see the lamps as the eyes, the grille as it’s mouth. A car represents certain time spirit and represents a certain group of people. A car is alive! My father always said after a long drive with his car “well done boy” and gave it a friendly punch. This is where the idea of the HAIRCARS found its roots. Imagine there is a car driving in the street with beautiful long blond hair waiving in the wind.”
- Olaf Mooij, ARCO Catalogue, Artfair Madrid Spain, February 2002
More info about Olaf Mooij at www.olafmooij.com.